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Susan G. Komen

Brand Manager

Job Qualification:

Describe minimum (type and amount) of experience required for competent performance in the job.

Bachelor’s degree in marketing or a related field, with 3+ years of marketing experience with responsibility for leading and supporting brand initiatives. Must be a creative and innovative thinker with a demonstrated ability to build consensus and work collaboratively with a diverse group of partners. Experience managing and working with outside vendors valuable. Excellent written and verbal communication skills are mandatory.

 Describe preferred (type and amount) of experience for competent performance in the job.

Prefer an advanced degree and the proven ability to function well in a team environment. Experience in a fast-paced or high-growth organization preferred. Previous experience in a non-profit work environment and/or with corporate partners or sponsors very beneficial. Experience building new/growing brands, influencing external partners in executing promotions, and marketing in a not-for-profit environment. Must be a results-oriented marketing professional with a proven track record of developing integrated marketing plans based on sound marketing strategy and then successfully implementing those plans.

 Describe specialized knowledge requirements of the position.

Marketing knowledge and demonstrated experience with required marketing skills (brand building, advertising, etc.) Proficient with Microsoft Word, Excel and Powerpoint. Specific experience in not-for-profit marketing is a strong plus.

 Job Description:

Basic Function

Contributes to strategy development and guides implementation of brand programs and platforms for Susan G. Komen. Creates and collaborates with cross functional teams ensuring all branded content, events and experience are correctly branded from a design perspective and written in the appropriate Komen voice. Serves as a brand steward to ensure that approved brand strategy is integrated across all touchpoints with Komen constituents

 Primary Responsibilities

  • Works closely with the Manager, Brand Marketing to create appropriate marketing plans each fiscal year, and then implement those plans. Collaborates with internal partners in cause marketing, direct marketing, advertising, public relations, insights, events and communications to develop and execute all marketing activities.
  • Supports day-to-day activities for all aspects of marketing the Susan G. Komen brand, including:
  • Branding: Acts as a guardian of the Susan G. Komen brand, ensuring that all initiatives support the Komen mission and builds equity for the Susan G. Komen brand. Relies on consumer insights to ensure the Komen brand is establishing and maintains appropriate relationships with all audiences. Supports the development of brand guidelines for use throughout the organization, ensuring their application in all aspects of the business, including, Komen conferences, all printed collateral and marketing materials, cause marketing collateral and programs, the annual report, merchandise, and health science and public policy materials. Also ensures appropriate use by internal staff and Affiliates, corporate partners and grantees.
  • Advertising & Media: Implements an integrated advertising strategy to build the Susan G. Komen brand. Ensures that media strategy delivers effectiveness and efficiencies while reaching all key target audiences. Consults with and advises Headquarters staff, Affiliates, corporate partners, sponsors, institutional partners, grant recipients and others regarding brand building opportunities.
  • Executes marketing plans for National Breast Cancer Awareness Month (NBCAM).
  • Builds and executes integrated marketing programs for Mother’s Day, Father’s Day and other activation periods as determined. Collaborates cross functionally internally and externally to bring marketing programs to life.
  • Consults on all forms of brand communication. 
  • Serves as a contact for external firms, agencies, or contractors; monitors contract activities of the firms, agencies, or individuals as they relate to the Komen and its Affiliates and partners. 
  • Manages appropriate portion of budget and ensures all projects are performed on budget and within deadlines.
  • Prepares and provides summaries, wrap-ups, and measurement/analysis reports to Komen leadership on brand programs and platforms as directed.
  • Analyzes data and conducts research when needed to help support and refine brand programs and platforms.
  • Assembles appropriate, cross-functional project teams to meet or exceed deadlines and project objectives. Provide regular, strategic project updates to Manager, Brand Marketing Director, Komen leadership and measure initiative/event outcomes vs. objectives
  • Perform additional duties as required. 

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Brand Manager

Date Posted:  03/11/2015
Experience Level:  Experienced
Career Group:  Communications/Marketing
Cause Type:  Health

5005 LBJ Freeway, Suite 250
Dallas, TX 75244

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